How Not to Ask for a Book Review

As a review site I thought it might be prudent to start these posts off on how to approach someone to review your book. We have a form on the site for you to submit your book but what if you run across a blogger or a book reviewer for a newspaper or magazine whose reviews you like, and you wondered if they would be as generous with your book? You've done your research, you've discovered their favourite genres, so what's next? How do you approach them?

The following are requests I've actually received over the years for reviews. Let's look at what you shouldn't do when asking for a book review.

• Would you review my book?

Surprisingly many of the emails I receive have only one sentence, "Would you review my book?" The author then signs their name and gives me no other information. They do not tell me the name of the book, nor do they give me any hint on what the book is about. NEVER do this.  Professional reviewers (newspaper/magazines) will probably delete your email and bloggers will either forgive you for being so absent-minded or they'll delete it too. Reviewers do not have time to drag information out of you. 

• I have a book releasing in (insert date) can you review it?

Once again the author forgets to tell me the name of their book. This type of question makes me feel like I'm being asked out on a blind date, "Do you want to go out on Friday night with what's his name?" The answer is no. 

• Would you review my book? It's historical fiction. It's called **** and you can find out all about it at this link.

This is getting a little better. At least the author remembered to tell me the name of their book and the genre, but do they want me to review their book or go on a scavenger hunt? If you can't send me all the information in one email, why bother sending me anything at all? This is discourteous to those you are approaching. By making them search for your information you are implying that your time is more important than theirs. That will not help your review at all. 

• Would you review my epic fantasy thriller called ***? It's about *** you can reach me at ***.

This is much better. The person tells me right off what genre of book I'm dealing with, what the name of the book is and what it's about, as well as how to reach the author. Perfect! Except for one thing — I don't like epic fantasy thrillers. Before you send out a request to a book reviewer, do your research! Make sure you know what kinds of books they like to review. Otherwise, you are just wasting their time and yours.

• Would you be interested in reviewing my book called ****? It's about ****. You can purchase a Kindle copy on Amazon.

Excuse me? You want me to review your book and pay for it too? Well, that takes a lot of nerve I must say! And yes, I have received a few of these kinds of emails. Never, ever ask someone for a review and then tell them they have to pay for the book first. It is standard practice for reviewers to receive a free complimentary book. They should never have to pay for it. Look at it this way, you are asking them to do something for free that will help you. You are asking for an honest review.  Be thankful for those who will read your book and post a review for you, don't insult them by making them pay for it.

When you are looking for someone to review your book, whether they get paid for it (like Kirkus reviews) or not, keep in mind reviewers are very busy people. They have lives. They don't just sit around reading books all day (unless they're paid to). It is your job to convince them of what they are missing! Make your pitch for them to review your book one that they can't resist. And remember, they are taking time out of their schedule to review your book. So be kind, be gracious and give them all the information they will need to make an informed decision about your book.