With so many self-published books on the market today, many new authors are wondering how to get those elusive five star ratings. We've all been through it at least once. We submitted our book for review expecting accolades and instead the review we got back was as tepid as warm soup. How did that happen? How could the book you poured your heart and soul into only rate three stars? Worse! How could it possibly have received only two? The following are just some of the reasons why your book failed to impress a reviewer.